Industry News

Apple Opens Boston Store

By Katherine Fellows ⋅ May 19, 2008 ⋅  Email This Post ⋅  Print This Post ⋅ Post a comment

Apple recently opened its retail store in Boston, which is currently Apple’s largest store to date at a whopping 21,350 square feet. The store, which was opened for the public on Thursday, May 15 at 6:00 pm, is three stories tall and employs 165 people, with the first floor containing computers, the second containing iPods, and the third containing a 17-stool Genius Bar. The company states that the new location marks the beginning of an international movement, with a new building this summer to be constructed in Beijing.

In my opinion, this is an excellent move for Apple. Aside from making their products more readily available, the new store is environmentally friendly. The entire front of the store brings in loads of natural light, plus they’ve apparently laid down grass surrounding the roof’s skylight—something that customers can’t see unless looking down from a surrounding building or plane. Rainwater also fills the water table below. By putting in the extra money to make the new store green, Apple’s sure to bring in more customers looking to save Mother Earth. The new location is also adding to the economy, offering over 160 new job positions.
Hopefully, I’ll be able to go to Boston one day and visit it!

[via Boston Business Journal]

Tags: Apple store, Boston, retail